By the end of 2023, we aim for 75% of newly crafted silver jewelry to be made in recycled silver.
After hitting the 50% mark in the use of recycled silver at the end of 2022, the ongoing transition to repurposed metals reflects Georg Jensen’s increasingly sustainable approach to jewelry making. All while maintaining the exceptional quality the designs are known for.
The precious material is obtained by repurposing and refining previously mined silver. This means the value, look and feel of recycled silver jewelry is just as good as that made with mined silver. However, the process significantly lowers the amount of newly extracted resources.